Week 7 Post 1

I liked businesses based on groups.

Firstly, I liked services such as Dollar Shave Club and LOOTCRATE because they are using the model I want to use which is a subscription based model. The way they promote will be similar to mine as they are both quite similar in their approaches.

Secondly, I liked tea companies such as Tetley, PG Tips and Yorkshire Tea because they sell products I want to sell and the types of teas they sell could inspire me to come up with a new idea for a tea flavour. Also looking how they interact in a quintessentially British way helps me adapt my promotion techniques for my own business.

Finally, I liked confectionary businesses such as Cadbury and Milka because I also want to sell confectionary items and I can learn from how they promote their business. These businesses are the most successful confectionary businesses in Europe and to learn from the way they interact with customers will be key.