Week 6

Post reach refers to how many people see your post on social media whereas post engagement refers to who actively engages with the post such as with likes or comments.

Knowing the difference is vital because if your post is reaching many people but has no engagement then something is flawed about the post or it's reaching the wrong audience. Reach means nothing but engagement is crucial for the business.

Facebook insights refers to businesses being able to keep track of statistics such as likes, how many see posts, etc. This is useful because the business can see which types of posts generate the most engagement and which generates less engagement.