Week 5 Part 2

The business I am creating for this class (and possibly as a real thing if proven viable) is called Brew-Tea-Full. This is a subscription based company which delivers subscribers different teas and biscuits (cookies) every month. The teas will be of different flavours with the customers being able to pick and choose or hit the "surprise me" button to get a random selection of tea. The cookies will work in the same manner with them being based on very popular cookies in the UK. The business will be advertised as a British company as Britain is well known for tea and can give me a competitive edge. 

My target demographic are people aged between 21-35 as the people in this age range are more likely to use an internet based subscription based company, plus in the United States tea is growing more popular, especially with the younger generation. The psychographics for my business are people interested in tea and cookies as well as British culture.