The first problem with this website is that I have no idea what this is about from the first few seconds spent on the website. This is important because when someone clicks onto your website, you only have around 10-30 seconds to keep them there before they click off. The second issue I found was it looks very dated. The website looks like something from 2002 and needs modernising, I find old looking websites like this very tedious.
The first way I'd improve this website is by simplifying the front page significantly. I would add one big image with big text telling the visitor exactly what this website is about, I would then add sliders advertising some of the products and also add an about page to tell the reader about the business. Currently the page is cluttered with so much information that is very off putting. Secondly, I would modernise the images used and also remove the blue text for social media at the top of the page and instead add images of the icons at the bottom of the page.
http://www.roverp6cars.com/
This website looks like it's about to give my computer all sorts of viruses, in other words, very dodgy. I don't like the moving bars in the middle of the website with the very basic paint and text font. Also, with the Portugal promotion, the text with that background is painful to look at. Finally, this website is cluttered with utter rubbish, I appreciate the designer trying to ensure the reader that their website is about cars but I think they overly achieved because they seem to be shoving it down our throats.
How I would improve this website is by removing all of the images of the cars on the sides of the website to make it look much simpler, only one or two images are necessary to advertise the fact they're a car website. Secondly, I would change the background colours and the text font of the website to make it look more professional. I would look how car manufactures create their website and base the website design off that.
http://apple.com
Apple make it very obvious what they sell when I first click on the website because there is an iPhone staring me in the face and it takes up a lot of the screen. They also make navigation very easy for all their products by putting the links horizontally on top of the page. Finally, when the reader scrolls down they can see more of Apples products with high quality images.
My reaction to this website was refreshed, they have the correct amount of busy with it not being too baron nor too hectic. Also, it had plenty of imagines instead of text to show off their product.
http://www.toyota.com/
I like the fact Toyota put a video on their website to show their projects. They also make it obvious about what cars they sell with their prices included as well. They also use simple colouring and only highlight the important parts of their website such as their deals.
I think this website is very professional and it makes me more likely to trust their business and purchase one of their vehicles; if their website looked very unprofessional, as a consumer, it would affect my opinion on their cars as it reflects.
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