Week 3 Post 2

I have not got a specific business in mind so I will review business in sectors I am interested in and have knowledge about.

1. Dollar Shave Club

https://www.dollarshaveclub.com/

They are a subscription based company that sends you a starter kit and then razors and other bathroom products. They are a business that has boomed over recent years and are an international company serving the United States, United Kingdom, Canada and Australia.

The social media platforms they use are: Facebook, Instagram, Twitter, YouTube and Pinterest (all are found on their website).

Facebook:

• 3,651,408 followers
• Post daily
• Last post: 02/09/2020

Instagram:

• 224k followers
• Post daily
• Last post: 02/09/2020

Twitter:

• 85.1k followers
• Post daily
• Last post: 02/09/2020

YouTube:

• 36.4k subscribers
• Post once every few months
• Last post: 02/07/2020

Pinterest:

• 14.2k followers
• Post daily
• Last post: 02/09/2020

Dollar Shave Club utilises social media very well by being active on most platforms. They use Facebook, Instagram, Twitter and Pinterest consistently. However, YouTube is lacking in content which in understandable given YouTube videos are far more time consuming than posts.

2. LOOTCRATE

https://www.lootcrate.com/

They are a subscription based company that gives subscribers boxes containing random items from themes that the customer picks. For example, a gaming lootcrate will contain gamer items, it is a more randomised way of receiving items. They are an international company.

The social media platforms they use are: Facebook, Twitter, Instagram, YouTube and Snapchat (all are found on their website). 

Facebook:

• 2,567,256 followers
• Post twice a day
• Last post 09/02/2020

Twitter:

• 543.4k followers
• Post twice to three times a day
• Last post 09/02/2020

Instagram:

• 738k followers
• Post twice a day
• Last post 09/02/2020

YouTube:

• 265k subscribers
• Post once every few months
• Last post 10/28/2019

Snapchat:

• Cannot see analytics

LOOTCRATE utilises social media well again and are extremely active on all except for YouTube. They use Twitter the most but Facebook and Twitter aren't too far behind.

3. Spotify

https://www.spotify.com/us/


They are a free/subscription based company specialising in music. Customers pay monthly to gain access to many songs on the platform. Spotify is one of the top music subscription businesses in the world.

The social media platforms they use are Instagram, Twitter and Facebook (all are linked on their website).

Instagram:

• 4.8 million followers
• Post daily
• Last post 02/10/2020

Twitter:

• 3.3 million followers
• Roughly 5 times a day
• Last post 02/10/2020

Facebook

• 22,231,906
• Post roughly 3 times a day
• Last post 02/10/2020

For a huge business Spotify doesn't use as many platforms as some of the smaller businesses but they are extremely active on the ones they are on, especially Twitter.

4. Home Chef

https://www.homechef.com/

They are a subscription based company that delivers meals to people every week. They are a national business.

The social media platforms they use are: Facebook, Pinterest, Twitter, Instagram and YouTube.

Facebook:

• 473,724 followers
• Posts daily
• Last post 02/10/2020

Pinterest:

• 4.8 monthly viewers
• Posts daily
• 02/10/2020

Twitter:

• 11.3k followers
• Posts daily
• 02/10/2020

Instagram:

• 147k followers
• Posts daily
• 02/10/2020

YouTube:

• Their subscribers are hidden
• Posts once every month
• 01/06/2020

They are equally active on every platform except YouTube

5. Starbucks

https://www.starbucks.com/

Starbucks is a huge coffee company which operates in almost every country.

The social media platforms they use are: Facebook, Pinterest, Instagram, YouTube and Twitter.

Facebook:

• 35,609,351 followers
• Posts daily
• Last post 02/10/2020

Pinterest:

• 9.7 million monthly viewers
• Posts daily
• 02/10/2020

Instagram:

• 18.4 million followers
• Posts daily
• 02/10/2020

YouTube: 

• 250k subscribers
• Posts once every few days
• 02/04/2020

Twitter:

• 11.2 million followers
• Posts multiple times a day
• 02/10/2020

Starbucks uses Twitter the most but are active on most platforms and are the most active out of the other businesses.

I purposely compared smaller businesses with much larger to get a scope of how they behave based on size. I can say with confidence, that no matter the size of the business, they will all be very active on social media. This shows how important being active and posting is.

Businesses also use different platforms based on their demographics. Where LOOTCRATE has a younger demographic so they use Snapchat, other businesses like home chef will use Pinterest to show images of their meals to try and gain more publicity and therefore more subscribers.

To conclude all businesses see the vital importance of social media by being extremely active and caring about the number of follower, likes, etc. they receive.