Week 10 Post 1

Adding human interest that appeals to peoples emotions are important because people naturally like to be connected to different things; if you can write something that empathises with people and something that they can relate to, they will be more likely to be interested in the business. The ultimate drive to bring in customers is to offer products/services that they are interested in, but that is only one part of the puzzle. What can make the different between competitors other than the obvious (price) is the way a business conducts itself and connects with their customers. Should a business write blogs it should be done with a much personality as possible. People are less inclined to go with a business that has no human side at all, a business is a functioning and living entity so there's no reason why it shouldn't be shown as such.

I would argue that there isn't ever an inappropriate time to add a personal touch. A product demonstration should not just be a demonstration, a customer also needs to know why they should care about it; if I customer has no emotional attachment to the product or service then the business is far less likely to make a sale. For example, if I simply write how customers can order my tea products, a customer may ask "why do I need to order tea when I can just go to my local Starbucks?" I need to emphasise how my tea is the best on the market, and how convenient it is to not need to go out and buy the tea. Also, I can include a lot about CSR (Corporate Social Responsibility) since many people around the world are concerned with how ethically a business is. I can write about how my tea is fair trade and the country I import them from pay the farmers fairly. Also, I can write about how my company uses minimal packaging to do far less damage to the environment.