Week 11 Post 1

The idea of email marketing is certainly interesting but dependent on how the personal information is obtained; if people wilfully sign up to your subscriber list then it's perfect given that they are already interested. However, if the information is obtained through a 3rd party it can make things difficult as email folder have gotten pretty good at filtering marketing emails to junk. Therefore, the business needs to figure out how to get the email to the correct folder.

For my business I believe an email once every 2 weeks is perfect because my business offers a monthly subscription and the emails can specify what the offerings are for the next month. It's short enough for the customers to keep up to date while also long enough that there will be new content available.

The content I would include are special themes for a month; so I would advertise a special type of tea with a theme. Also, I would add a lot about ways we are improving as well in terms of quality and what we do for the world. I would like it to be bright and colourful with a newsletter in the next page talking about what type of business we are.