Week 12 Post 1

The ideas of using extra online marketing tools is certainly an interesting concept. After reading through the assignment I would be interested in using a review service like Yelp since I would want my customers to talk about my products so I can improve my service. I would likely use TrustPilot since I don't have a physical presence and they are more for online businesses. I can add the reviews to my website and put the highest rated ones on the front page so people will know instantly that my business is trustworthy.

I also think using SEO (search engine optimisation) will help my business; if I can manipulate traffic to my social media and website then I can essentially trick Google in putting my business higher up on the search page.

Twitter would also be a good site to use since most businesses use them and the website itself is incredibly popular. This would be another way to drive traffic and hopefully make more sales.

Also, I like the idea of using LinkedIn as a way to get business advice, I can look at different groups that share information with other entrepreneurs. Also, I could even look to gain contacts which can help come up with a mutual arrangement that can benefit everyone.

Finally, I would make a podcast talking about today's issue in the business world especially when it comes to the environment and practices concerning employee treatment, especially in countries where cheap labour is exploited. This concept is known as green washing and will hopefully inspire change while also driving customers to buy from my business.