Week 13 Part 1

This business is advertising a lamp with different colours. I like it because it shows minimal text and allows the image of the product to dominate the ad. This is particularly important because showing the product in action is far better than just having text to describe it. Clicking on the image takes the user to the website where they can buy one of their products.

 This product is advertising face masks. I have seen many of these types of ads the last few months due to businesses shifting their manufacture or new businesses popping up due to the on going Covid-19 pandemic. This business is using football (soccer) teams as their USP (unique selling point) advertising the big clubs such as Real Madrid, Barcelona, Juventus and Manchester United.

Compared to traditional ads they can shift from local or regional methods such as newspapers and radio advertisement to potentially global methods like social media. The amazing thing about social media, particularly Facebook, you can target any demographic. For example, you can set the ad to only hit people in a 4 mile radios in Oceanside or go as far as the entire United States or even the world. The cost of advertising isn't very expensive either compared to traditional methods either. Advertising on Facebook costs hundreds whereas a billboard can set you back thousands or tens of thousands with Facebook having far more reach available. I strongly support the idea of using social media advertising over more traditional methods.