Week 16 Post 1

For my business I feel Facebook has the most potential for making sales. This is due to most of my customer base using it regularly. Also, it has easy to use tools to help make my posts stand out more and also very good for analysis such as seeing how far a post has reached and what kind of reactions my potential customers are giving me.

The tools I would implement are writing many social media posts and scheduling them as that is very effective for letting your customers know that the business is still running. Also, it gives customers plenty of information about upcoming products or services or new practices that the business has adopted in making it more appealing to the consumer. I didn't enjoy the email marketing side as I feel this can be invasive if it wasn't requested, I would only want to send emails to customers who consented to receiving them without tricking them otherwise.

I think my business should spend a lot of time on social media as people can spend hours at a time just browsing through social media, the more active we are the more likely new customers will stumble upon the business and have an interest in it. Also, by generating a following people can then recommend the business to people who don't use social media nearly as much. Since my business is online, having a strong web presence is in my business' best interest.

For my next month of content. I will be scheduling daily posts for my business with little quotes on most days while providing updates on products being offered throughout the next month. The sites these will be posted on are Facebook and Instagram as these are my most popular platforms and the ones I like to use. I will also release 2 YouTube videos over the month detailing the way we do things at my business as well as 2 podcasts talking about issues around the world on SoundCloud which will all be linked together via Facebook, Instagram and YouTube. The key is to ensure all of the social media platforms are all synced together so no matter which platform our customers prefer they can easily see all of the posts that we make.