Week 15 Post 1

Google analytics has many useful features for businesses to take advantage of. The first feature I think would benefit my business is the data analytics. This allows me to measure things such as engagement, views and clicks. They can even put it in a graph for it to be easier to analyse. This is essential to see what is working and what isn't working well. This can also invite the business to experiment with marketing where they can try something and if it has a positive reaction on the analytics then we can keep up with it but if it negatively impacts then we can stop using that technique.

Secondly, Google adsense and analytics offers many ways to display ads using widgets so it is very flexible to use multiple methods to advertise your business. For example, you can use video to show off your products, using the data you can analyse which type of ad is working more effectively, should the video method not work than switching up to an image may be much more effective.

Finally, I like the fact different users can access the same analytics. This is especially useful if I gain staff specialised in marketing as they will have access to the analytics without risk of them accessing my personal data or any data I don't want people to see in relation to the business. Also, I can give access to an outside marketing firm that can give me constructive feedback on how to adapt my marketing strategy.