Week 13 Post 2

With Facebook ads they give you many options for advertising such as:

• Boosting a post: This is where the user can pay to show their post to a wider community whether it is local or more global.
• Promote a page: This is where the business can promote their page to people anywhere in the world, this will help them generate likes and follows.
• Promote the business locally: This is where Facebook will focus your promotions within the area you operate to ensure that the business hits the correct target audience.
• Get more website visitors: This add specifically works to promote the businesses website so people will hopefully click on it to drive traffic
• Get more leads: This is where Facebook can set up forms to share to people to gather more information about potential clients. This can help tailor the ad campaign to appeal to that target audience.

For my business, I would want to promote my page nationally. Since the business doesn't necessarily have a physical presence I don't have a need for people to visit anywhere. All of their products will be shipped directly to their door. Since this is the case, I can market anywhere in the United States. I would however choose states that have the highest tea consumption and that have population that are more interested in European culture. 

Online advertising will be my primary way to advertise since my customers will be required to have an internet connection to be able to connect with my business. Social media will be my biggest tool and in particular Facebook and Instagram. In terms of how often, it would be one week before the next months box of tea would be shipped; this would give customers plenty of time to review what's in the box and whether it is something that would interest them. The ultimate aim is to get them to sign on for a years subscription as it's much better to have long term customers so we can more accurately determine our profit margin. 

The type of ads we would use are image or video related. When it comes to the image, we would opt for showing the highlight of the flavour in the box, for example, if we are showing a more tropical tea, the imagine will be based on things associated with tropic things such as palm trees, rainforest, etc. We would not want to give too much away so a lot of the things in the box will be censored away but will drop hints. In terms of videos, it would be showing where our tea comes from and talking about our environmental impact and the way we treat our employees.

We will use the boost option often so that we can reach more people within our demographic, particularly when we advertise the monthly box so we would be running ad campaigns one week of every month.