Week 2 Post 1

For this blog post I will be discussing social media in the personal and business world. Social media is a vital tool in the business and personal world and it is important to decide which social media websites are best. Personally, I am a big fan of Instagram for personal use; it is simple, filled with content and has more people who are of similar age using it as opposed to Facebook as an example. Also, Instagram is more photo based with the options to add stories as well. I prefer this because photos are worth 1000 words and has the potential to spark more insight as opposed to posts where I find many can be completely meaningless.

In terms of the business world, that can heavily depend on the type of business you run and the demographics. For example, if you're advertising clothing targeting women aged 35-50 the best social media site to use is Facebook due to more of that demographic being on there. However, if you're advertising skateboards which tends to be younger people aged between 11-25 you'd likely use a site like Snapchat or Instagram as more people in that age bracket use these sites.

Based on past research for other classes, all social media sites have their merits for both business and personal barring LinkedIn which is definitely more geared for businesses and professionals. A business will use social media in a slightly different way to personal accounts. Businesses will tailor posts to gain traction and attention to try and generate sales, analytics are often used a lot to measure engagement from potential customers and find out their demographics. Personal accounts tends to post more based on their own lives, to share with friends and family. However, some people do want to gain a following online and will use similar attention grabbing posts to try and generate likes and ultimately followers.